Blog 6

 I think the three most important demographics are age, gender, and income. These are the most important factors when advertising a product to a consumer. All of these factors combined will narrow down the results to the person that is looking to buy the product. Age will determine the group of people the company is trying to sell to. A younger person would not be in the market for the same thing as an older person would be. The same things apply when considering gender. Products will come across differently for a male than for a female because women's designs are different from what a male would want. For income, you wouldn't want to promote an expensive item to someone that couldn't afford it. For example, a car company would not want to show its brand new model to a college student, because they probably couldn't afford it. The first ad that popped up on my instagram was the brand “Drake” for their end of season sale. This is a good advertisement for me because I am a broke college student and would not pay full price for anything from that website. The next ad was a dicks sporting goods sale. Like “Drake”, this is a good ad for me because it is showing clothing, shoes, and accessories that I could afford. This is also a good ad because it is showing younger mens clothes. This shows all three of the demographics I chose that are the most important. There are some ads that pop up that I have no interest in but most of the time, they do pertain to me.